Winning Strategies' National Digital Platforms Honored Among Eight MarCom Award Wins

NEWARK, N.J. (October 25, 2010) – Winning Strategies, a Newark N.J.-based communications company, recently earned eight MarCom awards from the prestigious Association of Marketing & Communications Professionals.

Included in that tally were three Platinum Award winners, the highest honor for MarCom winners. The three Platinum Awards were given to Winning Strategies’ programs for the New Jersey Department of Health and Senior Services’ postpartum depression-awareness campaign (external communications program), Autism New Jersey (publicity campaign) and ProtectingAmerica.org (newspaper placement).

The agency received two Gold Awards for campaigns engineered for Verizon FiOS – one that allowed fans of pop singer Taylor Swift to produce their own karaoke videos and compete in a Web-based sweepstakes and another that featured NFL player Ryan Clark urging fans to upload videos and describe their ideal “Man Caves.”

“These awards are great, but they would not be possible without great client partners, who trust us to create communications programs to speak to their respective audiences,” said Jim McQueeny, chairman of Winning Strategies. “We’re constantly creating new opportunities for our clients in this digital age , which our award-winning work seems to illustrate.”

The award-winning programs:

Platinum Winners

• External Communications Program: New Jersey Department of Health and Senior Services, Speak Up When You’re Down: Recognizing Postpartum Depression
• Publicity Campaign: Autism New Jersey, Connecting with Autism: A Blueprint For Lifetime Support
• Newspaper Placement: ProtectingAmerica.org, Hurricane Season op-ed

Gold Winners

• Social Media Campaign: Verizon FiOS, Sing To Win: Taylor Swift Karaoke Contest
• Newspaper Placement: Verizon FiOS, Pittsburgh Post Gazette Ryan Clark article

Honorable Mention

• Marketing/Promotion Campaign: Port Authority Transit Corporation, FREEDOM Card campaign
• Newspaper Placement: NFI, Philadelphia Inquirer Solar article
• Ads/Banners: New Jersey Association of REALTORS®, Tax Credit ads

About Winning Strategies
Winning Strategies offers a range of expertise such as strategic issues counsel, media relations, social and digital media strategies, corporate positioning, crisis management, media training and public affairs for an array of international, national and New Jersey-based clients, including the National Association of Broadcasters, ProtectingAmerica.org, Prudential Global, Ford and Blue Cross Blue Shield.

About the MarCom Awards
The MarCom Awards is an international competition that recognizes outstanding creative achievement by marketing and communication professionals. MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies. The competition is so well respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.