Winning Strategies Public Relations

Winning Strategies Public Relations Wins
PRSA-NJ Pyramid Award for Childhood Obesity Program

NEWARK, N.J. (June 10, 2005) – Winning Strategies Public Relations (WSPR), one of America's fastest growing public relations agencies, won a 2005 Pyramid Award from the New Jersey Chapter of Public Relations Society of America (PRSA) for its development of a public relations campaign for Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) and Rutgers University's (Rutgers) "Shape It Up," an educational program to combat childhood obesity.

The 15th Annual Awards banquet took place on June 8, 2005, at the Highlawn Pavilion in West Orange, New Jersey.

"We are thrilled at being recognized for developing and managing this childhood obesity public relations campaign for Horizon and Rutgers," said Jim McQueeny, chairman of WSPR. "Educating our children early about the risks associated with obesity helps lay the groundwork for healthy adult eating habits."

With nearly 30 percent of children between the ages of six and 11 at risk or already overweight in the United States, WSPR developed a public awareness and public relations campaign for "Shape It Up," planning a launch event and securing ongoing media interest about obesity in elementary schools in New Jersey.

The campaign won an award in the PRSA-NJ Governmental Affairs (public awareness) category. PRSA is a leading public relations industry association.

WSPR is a member of the Winning Strategies Circle of Companies (Winning Strategies). The agency offers a range of expertise such as strategic issues counsel, media relations, corporate positioning, crisis management, media training, issues management and public affairs.

PRWeek's 2004 Annual Survey of independently-owned public relations agencies named WSPR as the second-fastest-growing in the United States last year, climbing from 99th largest in 2002 to 28th in 2003. It ranked as the largest such agency in New Jersey.

With offices in Newark, Princeton, Trenton and Washington, D.C., Winning Strategies provides advertising, public relations, marketing, interactive and government affairs services.