The bill faced considerable opposition because of concerns it would intrude on individual privacy and give too much power to police. Winning Strategies overcame these objections through an outreach program that presented the bill as a way to prevent injuries and save the lives of drivers and their passengers.

A series of opinion pieces and letters-to-the-editor were prepared and offered for publication in New Jersey's daily newspapers. News conferences were organized. Major media outlets, including a statewide, issues-oriented program on cable television, interviewed Coalition members on the subject. Coverage of the issue was arranged in local, state, regional and national publications, and on broadcast television, cable TV, and radio stations. All activities were closely coordinated with the Coalition's lobbying efforts and milestones in the Senate legislative process.